Why Art in Your Business?
Art encompasses a wide variety of media, and affects everyone who sees it in one way or another. Business owners are beginning to understand that displaying artwork in the workplace does more than make the office more aesthetically pleasing or impress visitors; it can actually increase employee efficiency, productivity, and creativity. The following are some of the merits of displaying artwork in the office.
Art inspires and unlocks creative potential. When people are faced with an impressive painting or photograph, they often feel inspired by the work. This is why motivational posters often include photographs of magnificent sunsets, towering trees and mountains, or feats of athleticism. The inspiration that one feels upon looking at art unlocks creative potential, helping to generate innovative ideas. Innovative ideas in turn lead to new business practices and promotional campaigns, which ultimately create economic growth.
Art helps connect with clients. Many companies rely on specific types of people or socioeconomic groups for the majority of their business. Lawyers, for example, have specialized fields that cater to specific demographics: laborers, unhappy couples, and corporate management. By hanging photographs in the office or waiting area, they can make a client feel comfortable and even connect with them on an emotional level. A lawyer specializing in family law may have paintings or photographs of healthy families and happy children, for example.
Cruise lines offer an example of major businesses aligning their brands with artwork to offer better customer experiences. Popular cruise line Royal Caribbean International has partnered with Park West Gallery to fill its ships with artwork from thousands of unique artists, regularly conducting art auctions and displaying the artwork throughout the ships in the fleet. Customer feedback has shown that cruise guests find pleasure and fun in not only the artwork, but the unique experience of the auctions themselves, according to published letters from customers.
Art affects the atmosphere of a room. Romantic artwork with pastoral scenes of nature tends to evoke feelings of peace or content in most viewers. A company that hangs photographs and paintings of peaceful, natural settings will help their employees to feel happy and content, and it will create a general sense of calm in the office. Similarly, a piece of artwork can add personality to a space in or around the office, making it a gathering place for employees during breaks.
Art improves employee experiences. One survey of employees working in offices with artwork showed that 83 percent of the employees felt that artwork was important in the work environment. Of those employees, 73 percent also said that their perceptions of their workplace and their work experiences would change if the art were removed. By stimulating ideas, promoting feelings of calm, and giving employees something beautiful to look at where they spend the majority of their day, art can truly make a huge difference in employee satisfaction, productivity, and wellbeing.
Art can be used to promote your brand. There are subtle ways to increase your brand's importance, credibility, and authority in the eyes of customers. Images of your company throughout the years, for example, often evoke a slight feeling of nostalgia in viewers, as well as emphasize the longevity of your company.
As business competition continues to heat up across nearly all markets, business owners and managers are looking for new ways to gain competitive advantages. While artwork is nothing new, its positive effects on employee productivity, satisfaction, and morale can’t be ignored. Coupled with the strategic branding opportunities it presents, artwork is poised to appear on line items of company budgets in 2017 and beyond – and for good reason.