There is a reason why successful businesses spend time and energy ensuring their offices are well designed. Not only does it create a healthy workplace, an office environment has the ability to enhance and support the success of a business.
As we know, good office design combines both science and emotion, it is vital to balance both. A well designed office will communicate your brand identity and help attract and retain the best staff and can also significantly reduce your real estate costs.
Taking your design a step further, the artwork consciously and subconsciously influences people’s moods and energy on a daily basis. Art has the power to play a major role in influencing the emotions of owners, employees, and customers. This makes its usefulness in design one of the most important decisions a company can make when creating an identity and healthy workplace.
Your design preference also conveys the type of business it is. For instance, a lawyer’s office may appear more sophisticated and professional with darker colors and straight lines, while a graphic design office may be more fun and creative with bright colors and designs. This is an important factor to consider because it shows the business’s function and purpose. However, what would separate the identity of one firm or office from another? Now is the time to use Art to establish yourself as a professional and as an identity. If your clients and customers don't know who you are, they are less likely to be drawn in, connected, and trusting. That rapport is everything, more now than ever before, in the sea of sameness.