Design is Smart. Art Design is Brilliant.
There is a reason why successful businesses spend time and energy ensuring their offices are well designed. Not only does it create a healthy workplace, an office environment has the ability to enhance and support the success of a business.
As we know, good office design combines both science and emotion, it is vital to balance both. A well designed office will communicate your brand identity and help attract and retain the best staff and can also significantly reduce your real estate costs.
Taking your design a step further, the artwork consciously and subconsciously influences people’s moods and energy on a daily basis. Art has the power to play a major role in influencing the emotions of owners, employees, and customers. This makes its usefulness in design one of the most important decisions a company can make when creating an identity and healthy workplace.
Your design preference also conveys the type of business it is. For instance, a lawyer’s office may appear more sophisticated and professional with darker colors and straight lines, while a graphic design office may be more fun and creative with bright colors and designs. This is an important factor to consider because it shows the business’s function and purpose. However, what would separate the identity of one firm or office from another? Now is the time to use Art to establish yourself as a professional and as an identity. If your clients and customers don't know who you are, they are less likely to be drawn in, connected, and trusting. That rapport is everything, more now than ever before, in the sea of sameness.
Art design is vital to both employees and customers. For employees who spend a large part of their day in an office, it is crucial to create a space that’s functional, visually appealing, comfortable, and inviting, all of which promote productivity and efficiency. For customers, art sets the tone for a business and tells a story about the brand, professionalism, and success.
Similar to evidence based art in healthcare settings, art design, no matter what the location, affects people’s moods, attitudes, inspiration, drive, and everything in between. That is why building a space conducive for owners, employees, and customers is no longer being considered just a luxury, it’s a necessity.
Here, let's consider these points-
Employees often spend more time in the office than they do at home. With that in mind, it makes sense that well designed offices can increase employee morale, productivity, efficiency, and overall attitude at work. The idea is to make the office a place they want to be, not where they have to be.
Clients and customers also receive messages from art design. If an office is cluttered, outdated, and poorly designed, customers and clients might think the same about the company. On the other hand, organized, pleasing, and well thought out art design tells people about the brand, what it stands for, its success, promotes confidence in the business, and tells us who you are apart from everyone else. In this regard, art design is similar to “dress for success” but with with far more substance and personality. You're not just saying you are a professional, but you're expressing ipseity, and what you stand for.
Design just isn't enough anymore alone. When you include art in your design, you are investing in the relationship building of your associates, clients, and your business, while adding a lucrative investment into the space as well. Why use your budget for creating a space that makes sense, but doesn't go the extra mile, or have any sort of return? State your identity using art and design, gain capital from the art investment, and make every angle benefit you, your business, and your clients in every way.